https://www.animeshsinghk.com/apprentice-branding daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/apprentice-branding-1 daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/apprentice-branding-1-1 daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/apprentice-branding-1-1-1 daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/apprentice-branding-1-1-2 daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/apprentice-branding-1-1-1-1 daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Apprentice Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://www.animeshsinghk.com/work daily 1.0 2025-09-28 https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386483803-C1H8DA9DAXN1AFHR0Q1Z/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386711773-LIF8JSESGZM6TMYARPMS/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386491946-4XT2HO9RNFAPL6QIEQ1X/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1571888874884-Y574F7W9GZTAV5NRVJQN/Kit1.JPG Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386499998-391YNUVVOXVX6O1JZK80/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581314630057-IZ30QUMORTMQFYFQA9ZM/0003.jpg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386958488-EHLRQFPKT4XJAZ0C90XP/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581386677767-0ZBP82EUJNMN90CYFOZ4/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581314582010-CW5SBTD86J127CADVHIL/0001.jpg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1571888905379-C5O6DPRS41KQACR0VHUA/Kit2.JPG Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581311894843-YCZQ7SK64IC1W1EA1ECX/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581314137455-P1R9EBWCGD3C8LUNI3C1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580782730909-ALKX9HVNXRYME3RGXKI3/Screenshot+2020-02-03+at+9.17.04+PM.png Work I used Qualtrics to conduct a survey. This survey was carefully circulated on various social media platforms like Facebook, Reditt, Twitter among social anxiety group. This was also circulated at The New School University Health Centre again among groups with people dealing with social anxiety. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581311928212-ZN249DRT87Z2ZBRZ720A/Screenshot+2020-02-10+at+12.17.00+AM.png Work For a more qualitative analysis I did one on on interviews with people from my target audience as well as industry experts. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581313836798-F41YLTGKRQFX6VV8H4Z6/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580782395291-VK1NNI7NDB4BLEVHWKOT/Screenshot+2020-02-03+at+9.12.41+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581313848777-MYQTJGNZJKYW1EM1GYBP/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580782158679-LHJY38K861N724IL9P52/Screenshot+2020-02-03+at+9.07.32+PM.png Work Through desk research I found out that there are 48 million people suffering from Anxiety and from that, 15 million suffer from Social Anxiety and 4 million are in the age group of 18-29 which is my target group. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580783049540-W89UCV98BJBTB0MUPCYE/Screenshot+2020-02-03+at+9.23.28+PM.png Work Social Anxiety in different situations Public speaking, meeting someone new, going to a party Making small talk, talking to authority figures Stating your opinion, making phone calls, being out in the public. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580782547704-97CPA1CO8K6IGFPPNSOH/Screenshot+2020-02-03+at+9.12.29+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581313476643-5ZC0YNEOCTLZBZ0HQRV4/Screenshot+2020-02-10+at+12.44.25+AM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581389489983-1Z7983WJF4X8BSP6CRFK/Screenshot%2B2020-02-03%2Bat%2B8.01.58%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581312484070-Z1QPQ25BRFOGJJUL9MPV/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580778045493-F94TJ2GE1UBB78HCNN5W/Screenshot+2020-02-03+at+7.57.01+PM.png Work Research Process My objective was to assess the effects of social anxiety among 18-29 year olds and potentially identify how to leverage anxiety for a better life. I had a certain hypothesis and assumptions about our target audience and people who suffer from social anxiety. I also assumed that people get social anxiety during teens which was not exactly true as we found out through our research. I adopted different methods to conduct research varying from desk research, interviews to surveys. Then I synthesised this research which brought me back to my objective. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581311906998-5KJ0DND5DBW7HB9WMRQQ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581312238039-6RS0ROS7ONM8P1S822QE/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581312439631-W56E8Y98R1I5XRBUYQA0/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580781863023-YIWWZBWQT7COT3P325DU/Screenshot+2020-02-03+at+9.03.57+PM.png Work Research Journey I tried to learn and understand the root cause for everything a person thinks, feels and undergoes when they experience social anxiety through the following research methods. https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581313227638-8C33UJZ30G14FL2L6CG4/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385710353-K2JG37EQJQMGCWAOUC5N/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385717193-978W5CILUBG0QMJPO39V/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384542286-P1283FCZ0C3Z8I9A1GOU/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385700914-7S5Z3CM9G23ECJVA3UMO/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384905371-KLSYSBSVQ14N2XLH61OE/Screenshot+2020-02-10+at+8.31.51+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384522455-QSYTW6LGY83YLM3GAW4Z/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385281964-N6HD3JVJ6J6DAOEM1ESF/Screenshot+2020-02-10+at+8.41.03+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385338321-2DWLI82QIBK43DJXC02F/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384918330-ZSUU10927VNPT1NZQE6M/Screenshot+2020-02-10+at+8.32.00+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384532766-UW6VJ0LCZARMWRCIHY47/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385396817-LQPOH4TI8NBVJMBFENYI/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581384936419-79F0AGFWHQBO0O9UR9D7/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581385478028-GJXQ8ZV7HYQJ177IL1U2/Screenshot+2020-02-10+at+8.44.13+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1580777523836-45A8JI32Y1DXDACNB5DD/Screenshot+2020-02-03+at+7.51.50+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581223945939-6KORCCBL0F7J28C6AUCE/Screenshot+2020-02-08+at+11.51.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581314236035-O9TIWICEPPD3PSEIKGE0/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1571888615798-Y1J2MOH3QRWI5Y0824PR/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1581315204337-CSY2L8G3C7GN0UXFIF29/Screenshot%2B2020-02-10%2Bat%2B1.12.16%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1595389387039-BKBFDADD169V7UNIRSVE/Colors01-01.png Work https://www.animeshsinghk.com/about daily 0.75 2021-03-24 https://images.squarespace-cdn.com/content/v1/5cb8a15201232cb430feb2d4/1616569888957-QPLEVTM4PGJEJKG1THG9/IMG_3678.jpg About https://www.animeshsinghk.com/contact daily 0.75 2020-02-03